A Private Note for Gainey Ranch Homeowners Considering a Sale

Dear Gainey Ranch Homeowner,

When a family decides to sell a home they have loved for many years, the decision itself is usually the hard part. What follows ought not to be.

I am writing because, in seventeen years of helping more than 400 families through this very transition, I have learned that most homeowners in Gainey Ranch want two things from a sale. They want the strongest possible price. And they want to be spared the work of achieving it.

That is precisely the service I provide. I call it the Gainey Ranch White-Glove Sale, and it works like this.

• Before your home is offered, I will walk through it with you and prepare a short, prioritized plan: what is worth doing, and, just as important, what is not.
• Where improvements are warranted, I will introduce you to professionals I trust and help coordinate the work.
• Where staging will help, I will introduce you to a stager I trust and see it through. You fund the staging at the outset, and I credit it back to you from my commission at closing.†
• I will arrange professional photography, video and aerial imagery befitting the home.
• Should you be traveling, or already settled elsewhere, I will look after access and appointments in your absence and keep you informed at every step.

You should be asked to do very little, and to keep a great deal more.

The most important question you can ask before selling is a simple one: what would buyers pay for my home as it stands today, and is any work worth doing first? The honest answer is rarely found in a spreadsheet. It is found in the homes themselves.

That is why I make a practice of attending the broker previews and luxury home tours in Gainey Ranch, McCormick Ranch, Paradise Valley and Arcadia. Before I advise you, I want to have seen, with my own eyes, the homes your buyers will compare with yours. I follow the market pocket by pocket: what is selling in your part of Gainey Ranch, what is sitting, and how buyers at this level respond to a home that has been thoughtfully updated, compared with one they would need to remodel.

I keep current with the finishes these buyers expect, from a Gaggenau kitchen to fine natural stone, in the appliance and design showrooms of North Scottsdale where they shop. So when I walk through your home, I can tell you plainly which details buyers will pay for and which they will overlook, what a sensible improvement would cost and how long it would take, and whom to call should you wish to have it done.

And when your home is ready, I will not simply list it. I will personally contact the agents who sold the comparable homes nearby, and the agents who brought their buyers, and invite them to a private preview before your home reaches the open market. I will ask what their clients are looking for, and how your home measures up.

Getting this right matters a great deal. Last year in Gainey Ranch, homes that sold without a price reduction closed at 96.7% of their asking price. Homes that had to be reduced closed at 90.2%, after an average of 104 days on the market. On a $2,000,000 home, a gap of nearly 7% is roughly $130,000.

If a quiet conversation would be useful, I would welcome it. There is no obligation of any kind, only an honest account of what I would do with your home, and what I would not.